Input Data That Drives Better Results

The quality of request data materially improves match quality. If you have control over upstream data capture, such as a UI form, Markaaz recommends the following validations:

  • Enforce field types (string, integer, etc.), max lengths, and sane values.
  • Avoid sentinel "placeholder" strings (“NA”, “not available”), as the Markaaz platform will attempt to match against them, which may degrade match scores.
  • Improve address capture: collect number/street separately, then merge before request; consider integrating with an address lookup service.
  • Use drop-down selectors where feasible, such as two-letter country ISO codes.

Markaaz can provide extension input and country guidance upon request.




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